īy early 2020, Apple TV+ had poor growth and low subscriber numbers relative to competing services. Commentators noted that the fairly wide initial reach of the service offered Apple an advantage over other recently launched services such as Disney+, and that because Apple distributes its own content through the service instead of distributing licensed third-party content (as, for example, Hulu does) it will not be limited by licensing issues during its expansion. A number of countries were excluded from service despite other Apple products being available. Upon its debut, Apple TV+ was available in about 100 countries, fewer than the reported target of 150. Most of the content is available in Dolby Vision profile 5 and Atmos. Access is included in the Apple One subscription bundle. Apple plans to expand the services' availability, and there are workarounds for subscribers whose device is not presently supported. The service can be accessed through Apple's website and through the Apple TV app, which has gradually become available for many Apple devices and some major competing streaming devices, including some smart TV models and video-game consoles.

The service was announced during the Apple Special Event of March 2019, where entertainers from Apple TV+ projects appeared on-stage, among them Jennifer Aniston, Oprah Winfrey and Steven Spielberg.

Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals. Included with Apple One (where available)Īpple TV+ is an American subscription streaming service owned and operated by Apple Inc.

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